How to Use Social Media to Market Your Print-On-Demand Store

Choose the Right Social Platforms (And Use Them Like a Pro)

Don’t try to master every social media channel at once—it’s far more effective to focus on one or two and truly make them work for you. Here’s a quick guide to picking the best platform for your print-on-demand business:

Instagram: A must-have for showcasing your designs. Share high-quality product images, behind-the-scenes content, and engaging Reels to build a loyal audience.
Pro Tip: Use Instagram’s shopping features to tag products in your posts, making it easier for followers to buy instantly.

TikTok: Perfect for viral content. Show off your creative process, share customer testimonials, and hop on trending sounds to boost engagement.
Quick Wins: ✔️ Follow trending hashtags and challenges. ✔️ Use TikTok’s duet and stitch features to interact with other creators. ✔️ Share valuable content—like design tips or industry insights.

Pinterest: The ultimate platform for inspiration. Post lifestyle images and design mockups to drive long-term traffic to your store.
Pro Tip: Use rich pins to add product details directly to your posts, making it easier for potential customers to discover your brand.

Facebook: Great for community building and running highly targeted ads. A Facebook group can connect you with customers who love your brand. Winning Strategies: ✔️ Host live Q&A sessions and product reveals. ✔️ Run Facebook ads to target niche audiences. ✔️ Create a Facebook group to foster a loyal community.

Social media is one of the best ways to reach out to new potential customers while keeping your existing customers engaged!

So now you've decided which platform to use, but how do you use it?

Craft Content That Captivates

Social media is noisy, so your content needs to grab attention fast. The secret? Make it valuable, entertaining, and authentic. Here’s how:

💡 Tell Your Brand Story - People love connecting with brands that have a purpose. Share your journey—how you started, your inspiration, and what makes your designs unique.

🎨 Showcase Your Process -  Behind-the-scenes content helps customers appreciate the craftsmanship behind your designs. Whether it's time-lapse videos of your work or design mood boards, this content builds trust and excitement.

💬 Engage With Your Audience - Social media is a two-way conversation. Respond to comments, run polls, and ask questions to make your followers feel valued.

📢 Leverage User-Generated Content -  Encourage customers to share photos of your products in action. This not only provides you with authentic content but also boosts trust and credibility.

Pro Tip: Create a branded hashtag and encourage customers to use it when they post about your products.

Showcase Your Products Like a Pro

Your products are the stars—so make sure they shine! Here’s how to create scroll-stopping visuals:

📸 High-Quality Product Photos
✔️ Use natural lighting for crisp, clear images. ✔️ Include lifestyle shots to show your designs in real-world settings. ✔️ Be consistent with your photography style to create a strong brand aesthetic.

📹 Video Content Converts
Videos perform better than static images on almost every platform. Try: ✔️ Unboxing videos ✔️ Customer testimonials ✔️ Short clips showcasing product features

🎨 Branded Graphics
Use templates and a cohesive color scheme to make your content instantly recognisable.

Don't be intimidated - give it a shot, and you'll quickly discover how effortless this can be!

Master the Power of Hashtags

Hashtags aren’t just for show—they help customers discover your brand. The trick is using the right mix:

✔️ Popular hashtags to get visibility (e.g., #PrintOnDemand #CustomTShirts) ✔️ Niche hashtags to attract targeted customers (e.g., #EcoFri­en­dly­Fas­hion #SmallBizUK) ✔️ Branded hashtags to build a community (e.g., #MyBrandName)

Pro Tip: Research trending hashtags in your niche using tools like Hashtagify or RiteTag to stay ahead of the game.

Track Performance & Optimise

Social media marketing isn’t just about posting—it’s about learning what works and improving over time. Keep an eye on key metrics like:

📈 Engagement Rate: Likes, comments, shares, and saves show how interactive your audience is. 📈 Reach & Impressions: Monitor how many people see your content.
📈 Click-Through Rate (CTR): See how many people take action after seeing your posts.
📈 Conversion Rate: Track how many social media visitors turn into customers.

💡 Pro Tip: A/B test different post formats, captions, and posting times to see what gets the best results. Use a social media scheduling software like Later to plan content and see analytical reports in one place.