How to Use Social Media to Market Your Print-On-Demand Store
Hey print-on-demand entrepreneurs! 🚀
Ready to supercharge your social media strategy and get your designs in front of more customers? Whether you're just starting out or looking to take your brand to the next level, we've got expert tips to help you stand out, drive engagement, and grow your sales. Let’s dive in!
Many small businesses need help deciding on a strategy and choosing the right social media platforms. While there is no one-size-fits-all answer, there are some things to consider that can help you make the best decision for your business.
In this article:
- Choose the Right Social Platforms
- Craft Content That Captivates
- Showcase Your Products Like a Pro
- Master the Power of Hashtags
- Track Performance & Optimise
- Stay Consistent & Keep Experimenting
Keep reading to learn more!

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Choose the Right Social Platforms (And Use Them Like a Pro)
Don’t try to master every social media channel at once—it’s far more effective to focus on one or two and truly make them work for you. Here’s a quick guide to picking the best platform for your print-on-demand business:
Instagram: A must-have for showcasing your designs. Share high-quality product images, behind-the-scenes content, and engaging Reels to build a loyal audience.
Pro Tip: Use Instagram’s shopping features to tag products in your posts, making it easier for followers to buy instantly.
TikTok: Perfect for viral content. Show off your creative process, share customer testimonials, and hop on trending sounds to boost engagement.
Quick Wins: ✔️ Follow trending hashtags and challenges. ✔️ Use TikTok’s duet and stitch features to interact with other creators. ✔️ Share valuable content—like design tips or industry insights.
Pinterest: The ultimate platform for inspiration. Post lifestyle images and design mockups to drive long-term traffic to your store.
Pro Tip: Use rich pins to add product details directly to your posts, making it easier for potential customers to discover your brand.
Facebook: Great for community building and running highly targeted ads. A Facebook group can connect you with customers who love your brand. Winning Strategies: ✔️ Host live Q&A sessions and product reveals. ✔️ Run Facebook ads to target niche audiences. ✔️ Create a Facebook group to foster a loyal community.
Social media is one of the best ways to reach out to new potential customers while keeping your existing customers engaged!
So now you've decided which platform to use, but how do you use it?

Craft Content That Captivates
Social media is noisy, so your content needs to grab attention fast. The secret? Make it valuable, entertaining, and authentic. Here’s how:
💡 Tell Your Brand Story - People love connecting with brands that have a purpose. Share your journey—how you started, your inspiration, and what makes your designs unique.
🎨 Showcase Your Process - Behind-the-scenes content helps customers appreciate the craftsmanship behind your designs. Whether it's time-lapse videos of your work or design mood boards, this content builds trust and excitement.
💬 Engage With Your Audience - Social media is a two-way conversation. Respond to comments, run polls, and ask questions to make your followers feel valued.
📢 Leverage User-Generated Content - Encourage customers to share photos of your products in action. This not only provides you with authentic content but also boosts trust and credibility.
Pro Tip: Create a branded hashtag and encourage customers to use it when they post about your products.
Showcase Your Products Like a Pro
Your products are the stars—so make sure they shine! Here’s how to create scroll-stopping visuals:
📸 High-Quality Product Photos
✔️ Use natural lighting for crisp, clear images. ✔️ Include lifestyle shots to show your designs in real-world settings. ✔️ Be consistent with your photography style to create a strong brand aesthetic.
📹 Video Content Converts
Videos perform better than static images on almost every platform. Try: ✔️ Unboxing videos ✔️ Customer testimonials ✔️ Short clips showcasing product features
🎨 Branded Graphics
Use templates and a cohesive color scheme to make your content instantly recognisable.
No design skills? No problem! You can use plenty of tools and templates, like Canva, to create attractive visuals without ever having to open Photoshop.
Don't be intimidated - give it a shot, and you'll quickly discover how effortless this can be!

Master the Power of Hashtags
Hashtags aren’t just for show—they help customers discover your brand. The trick is using the right mix:
✔️ Popular hashtags to get visibility (e.g., #PrintOnDemand #CustomTShirts) ✔️ Niche hashtags to attract targeted customers (e.g., #EcoFriendlyFashion #SmallBizUK) ✔️ Branded hashtags to build a community (e.g., #MyBrandName)
Pro Tip: Research trending hashtags in your niche using tools like Hashtagify or RiteTag to stay ahead of the game.
Track Performance & Optimise
Social media marketing isn’t just about posting—it’s about learning what works and improving over time. Keep an eye on key metrics like:
📈 Engagement Rate: Likes, comments, shares, and saves show how interactive your audience is. 📈 Reach & Impressions: Monitor how many people see your content.
📈 Click-Through Rate (CTR): See how many people take action after seeing your posts.
📈 Conversion Rate: Track how many social media visitors turn into customers.
💡 Pro Tip: A/B test different post formats, captions, and posting times to see what gets the best results. Use a social media scheduling software like Later to plan content and see analytical reports in one place.
Stay Consistent & Keep Experimenting
Social media success doesn’t happen overnight—it’s all about consistency. But remember: quality beats quantity. A well-crafted post once a day is better than five rushed ones.
💡 Plan Ahead: Use a content calendar to schedule your posts.
💡 Use Automation Tools: Platforms like Later or Buffer can help you stay consistent.
💡 Keep Innovating: Try new content formats, test different visuals, and always be on the lookout for the next big trend.
Final Thoughts
Building a strong social media presence takes time, but with the right strategy, your print-on-demand brand can thrive. Focus on storytelling, create engaging content, and stay consistent. Most importantly—have fun with it! 🎉
🚀 Ready to take your print-on-demand store to new heights? Get started today and let your creativity shine! And remember, Inkthreadable has your back every step of the way. 💙

MEET INKTHREADABLE
We're a family-run business, but we pack a lot of punch! Our team is made up of expert printers, graphic designers and the most friendly customer support team you'll ever meet (we are from Lancashire, after all). Founded in 2013 by co-founders Alex & Amy, Inkthreadable has been built from the ground up. We've already fulfilled over 1.8 million orders, and we're ready to fulfil yours too!