How to Scale your Print on Demand Business

Understanding the Print-On-Demand Landscape

Before diving into scaling strategies, let's appreciate the booming industry. The global print-on-demand market was valued at approximately $6.18 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 25.8% from 2023 to 2030, reaching around $38.21 billion by 2030*. There's never been a better time to start selling custom POD products online.

The beauty of POD lies in its low-risk, high-reward model—no need for upfront inventory or storage costs

*Source (grandvi­ew­re­search.­com)

Optimise Your Product Range

Narrowing your product range helps you create a clear and recognisable brand identity.

Instead of trying to offer everything, focus on building a brand that specialises in a specific niche. This makes it easier for customers to recognise and remember you. Whether it's eco-friendly products, customised tote bags, printed T-shirts, embroidered sweaters, or personalised mugs, POD allows you to offer unique and tailored products that set your brand apart.​

Focusing on a specific niche makes your brand more memorable and helps you stand out. This attracts loyal customers who trust you to meet their needs. Offering a targeted range of products or services keeps your brand message clear and consistent, building trust and recognition.​

Maximising Social Media for Your Print-on-Demand Business

In today's digital age, a strong social media presence is essential for growing a successful POD business. Platforms like Instagram, TikTok, and Pinterest are goldmines for attracting customers and boosting sales.

Here's how to effectively use them to market your POD store and increase visibility:​

📸 Eye-Catching Visuals
High-quality images and videos are key to standing out. Use mockups, lifestyle shots, and product demos to show how your printed T-shirts, embroidered sweaters, or customised tote bags look in real life.

 📢 Engage with Your Audience Daily
Consistency is crucial. Post daily updates, stories, and reels to keep your brand visible. Encourage followers to interact through polls, Q&A sessions, and live videos to build a loyal community around your POD brand.

🤝 Influencer Collabs
Partnering with micro-influencers and niche creators can introduce your brand to a wider audience. Look for influencers who align with your niche, whether it's eco-friendly fashion, personalised gifts, or trendy apparel

✅ Utilise Trending Hashtags
Hashtags help your posts get discovered. Use a mix of popular and niche-specific hashtags such as #ecommer­ces­eller, #CustomTees, #SmallBu­sin­essUK, and #Perso­nali­sed­Gifts to reach potential customers.

⭐ Customer Reviews & UGC
Encourage happy customers to tag your brand and share their purchases. Reposting their photos builds trust and social proof, which can drive more sales.

💰 Giveaways & Promotions
Giveaways, flash sales, and exclusive discounts create excitement and encourage engagement. Offer a free printed hoodie, custom mug, or personalised phone case in exchange for likes, comments, and shares.

By implementing these strategies, your POD business can gain more visibility, attract loyal customers, and increase sales through social media marketing. Stay consistent, experiment with different content styles, and track your analytics to see what works best!​

Expand Your Product Range

As you aim to grow your POD business, expanding your product range is a great way to reach a larger audience and increase sales. Providing a wider variety of products keeps your brand exciting and gives customers more choices.

Here's how you can effectively expand your product offerings

Custom T-shirts and Mugs Are a Great Start, but Don't Stop There
Inkthreadable offers a wide range of products, including confetti photo blocks, accessories like tote bags and caps, and lifestyle items such as aprons and hoodies. Adding these products to your store allows you to reach different audiences and keep your offerings diverse and exciting.​

Experiment with Different Designs and Customisation Options
With Inkthreadable, you have the freedom to experiment with various designs, colours, and customisation options to cater to different preferences. Whether it's adding personalised text to a hoodie or trying new colour combinations for your T-shirts, these customisation possibilities will help your brand stand out and keep customers coming back for more.

Get Creative with Limited Edition or Seasonal Items
Adding a sense of urgency to your store can encourage customers to act quickly. Creating limited edition or seasonal items—such as festive T-shirts or custom-printed mugs for holidays—can drive sales during peak times. These exclusive products create excitement and make customers feel like they're getting something special.

Expanding your product range is an effective way to grow your POD business. By adding new product categories, experimenting with different designs and colour options, and offering customisation choices, you can appeal to a broader audience and keep your store fresh and exciting. This approach helps your brand stand out and encourages customer loyalty.

Diversify Your Sales Channels for Print-on-Demand Success

Relying on just one platform to sell your print-on-demand (POD) products can hold back your growth. Expanding your sales channels helps you reach a wider audience, boost sales, and build a more resilient brand. Here’s how you can sell your custom T-shirts, personalised mugs, embroidered hoodies, and other POD products across multiple platforms:

🟠 Etsy - A great marketplace for handmade and personalised products, Etsy is perfect for selling custom-printed apparel, tote bags, and accessories. With Inkthreadable’s Etsy integration, you can automate order fulfilment and provide a seamless shopping experience for your customers.
🟢 Shopify – If you want full control over your store, Shopify is a top choice for POD businesses. Inkthreadable integrates effortlessly, allowing you to automate order processing, manage your branding, and expand to other platforms like Amazon and eBay.
⚫ Amazon & eBay – Listing your POD products on global marketplaces like Amazon and eBay helps you tap into a massive customer base. Both platforms attract high traffic, giving your store more exposure and potential sales.
🔵 Social Commerce – Platforms like Instagram Shopping, TikTok Shop, and Facebook Marketplace make it easy to sell directly through social media. With the right strategy, you can turn your followers into customers while using Inkthreadable to handle fulfilment behind the scenes.

By diversifying your sales channels and integrating with Inkthreadable, you can increase your reach, build a stronger brand presence, and maximise revenue potential. Selling across multiple platforms ensures long-term stability and gives your business the flexibility to grow in different directions.