BFCM Print on Demand Tips to Boost Your Merch Sales

Black Friday Bonanza: Print on Demand Tips to Boost Your Merch Sales 🚀

Black Friday and Cyber Monday (BFCM) are like the Super Bowl for online sellers. If you're running a clothing or merch brand with Print on Demand (POD), it's your chance to score big 🤑.

If you’re wondering, how to get started with your Black Friday marketing, or, how to grow your POD business, then you’re in the right place!
With POD, you've got the flexibility to create awesome products and launch killer campaigns right in time for the holiday rush.

Let's break down how to get your POD shop BFCM-ready:

Get Your Game Plan Ready Early 📅

Don't wait till the last minute! Start by looking back at how you did last year. Which designs were a hit? What did your customers say? How did your marketing do? Use those insights to plan for this year. If you're new to the game, no worries. Look at what's been selling well so far this year.

POD lets you whip up limited-edition designs just for Black Friday. Think of it as dropping a surprise album for your fans 🎤.
Don't forget to get all your marketing stuff, like emails and graphics, sorted well in advance. You don't want to be scrambling at the last second.

Action Time:

• Review last year's BFCM (or this year's top sellers).
• Create some special, limited-edition Black Friday designs.
• Get your marketing materials ready to go.

Craft an Offer They Can't Refuse 🎁

BFCM is a battlefield of discounts. Stand out with a smart offer. Instead of slashing everything, try tiered discounts. The more they buy, the more they save! Or bundle up some of your best-sellers into a "Black Friday Bundle" at a special price. Free delivery is always a winner too, especially if they spend a certain amount.

Oh, and don't forget to tempt them with some lower-priced goodies, like mugs or art prints, at checkout. It's an easy way to boost those basket values.

Action Time:

• Set up tiered discounts.
• ​Create Black Friday bundles.
• Offer free delivery for bigger orders.
• Add some lower-priced items to your checkout page.

Get Your Website in Shape 💪

Your website is the heart of the action. Make sure it can handle all those extra visitors. Do a test run to see if it can handle the pressure. And since most people shop on their phones these days, make sure your site looks great on mobile.

Checkout should be a breeze. Less steps, guest checkout option, and plenty of payment choices. Add some countdown timers and stock level warnings to create a sense of urgency. No one wants to miss out on a good deal 🏃‍♀️

Action Time:

• Test your website's speed and make sure it's mobile-friendly. Google’s PageSpeed Insights is a great, free tool!
• Simplify your checkout process.
• Use countdown timers and stock warnings.

Email Marketing: Your Secret Weapon 💌

Email is still the king (or queen) of BFCM sales. Start building your email list early. Offer a discount code or something cool to get people to sign up. Then plan a series of emails that build excitement for Black Friday. Think teasers, early access, and reminders.

Subject lines are crucial. Make them catchy! And make sure your emails look good on mobile. Personalise those emails too, so they feel special.

Action Time:

• Build your email list and segment it.
• Plan a sequence of BFCM emails.
• Write awesome subject lines and make those emails mobile-friendly.